Holographic effect and marketing for craft beer
Client: Urbanaut Brewing, Rapid Labels
ROLE: Holographic + 3D Designer
Urbanaut: Brera Prosecco Pilsner
Urbanaut Brewing in New Zealand wanted to spice up their Brera Prosecco Pilsner design with shiny effects. The Fathom design team worked along the Rapid Label converters to take up the challenge of making an affordable visual embellishment.
Process + Production
The artist Serval Fandango had used the Fathom Designer to upload their file and tried using the library of Fathom Effects. The crumpled texture in the back is one that I created called Foilage (a pun off crumpled foil). We then worked with Rapid Labels to produce the files for production.
Dieline Marketing
After a successful production, we presented our package to the Dieline 2022 competition and wanted use for future marketing. I created stills to go along with the footage of the label.
