Screenshot 2022-03-29 at 10-18-23 Fathom Optics POP Displays — Niko Arranz.png

Fathom Optics : POP Displays

Dimensional POP Designs for displays
Client: Various
ROLE: Holographic + 3D Designer

 

POP Displays and Signs

Alongside creating packaging for brands, Fathom Effects can also be used for display ads and signage. Most of these concepts were pitches to various brands that were interested in bringing their digital marketing ads and animations to physical stores. The first set of posters were made for our own marketing.

Rough sketches of the smart phone poster

Fathom Optics designer Hanna Shibata’s poster concept

 

 

Liquid Death

Designs for Liquid Death and their vending machine posters. Since they completely avoid plastics, we pitched the possibly of working with alternative sustainable materials such as Celanese’s Clarifoil, a clear material made of wood pulp. Fathom Effects are only created with dots of ink, allowing for material cost saving and more sustainable packaging methods.

 

 

Lindt Chocolate

Designs for a Mother’s Day themed Lindt Chocolate POP display at pharmacy and convenience stores.

 

 

Victoria Secret

Designs for Victoria Secret store displays. Specifically catered to Valentines Day.