Clients: Netflix, Invisible North
Roles: Fabricator, Installer
For the release of their new Original film, Bird Box, Netflix wanted a marketing experience that left an impression.
Invisible North approached experiential studio Volvox Labs to assist promote the premiere of Netflix’s latest big budget film “Bird Box”. An immersive marketing experience was designed. I was part of creating the interior structure, building, and assembly of the installation. The pop-up experience launched at The Shops at Columbus Circle in December 2018.
Prototyping
Before setting it up outside, the frame was built inside the Volvox studio for testing and software checks. Each corner section of the box frame was intended to fit through the restrictive elevator space,
