Client: Fathom Optics
Role: Designer
Luxury with a twist
The startup Fathom Optics wanted to dive into the CPG product world and showcase their new digital embellishment technology, Fathom Effects. These Fathom Effects are made with only standard ink and would be a sustainable and affordable alternative solution to current embellishments, like glitter.
I designed several luxury brands to demonstrate possibility of mixing cosmetics with their new technology, such as BLISS. I also created a library of generated Fathom Effects for other designers to use.
The BLISS line eventually expanded to other products, such as lip balm secondaries.
Seasonal
Since many brands have the occasional seasonal design switch, I pitched to holidays versions of the BLISS brand with a glittery geode effect.
