Clients: Little Sparrows Technologies, Fathom Optics
Role: (Holo)Graphic Designer
Authenticating the Bili-Ruler with holographic Fathom Effects.
Jaundice disease is still prevalent in many babies today and Little Sparrows Technology is on the front line for providing affordable innovative technology. After the success of their first product, Bili-Hut™, their team focused on helping medical professionals have a tool to determine if a baby is sick with jaundice: the Bili-Ruler™. While working at Fathom Optics, we came in to assist with packaging and creating a way to both authenticate the ruler and provide visual ques for usage.
Designing Authentic Effects
A major aspect was the holographic effect on the logo, which various designs were explored.
